Making better business decisions with (Big) Data

Feb
07
05:00 PM - 06:00 PM

Add to your Calendar

Livestream

The power of data

Join our webcast with Gregory Crawford, Professor of Economics at Universität Zürich and Chief Economist at Zalando, to learn more about the power of data.

In this session, Prof. Crawford shared some of his experiences using data and economics to make better business decisions. He briefly surveyed the data firms commonly have available and the tools that analysts, data scientists, and economists use to analyze this data. In so doing, he presented a framework that maps the types of problems business commonly confront into the appropriate tool(s) as well as the costs and benefits of the various approaches ‐ often trading off the confidence one can have in the answers versus the feasibility/cost of implementation.

Live from the UZH Studios, we reviewed recent economic research on the topic and took questions from the audience via Mentimeter. The host was David Yanagizawa-Drott, Professor of Development and Emerging Markets at Universität Zürich and Affiliated Professor at the UBS Center.

This was a public event with free access via livestream on our website in association with the Centre for Economic Policy Research (CEPR).

Join our webcast with Gregory Crawford, Professor of Economics at Universität Zürich and Chief Economist at Zalando, to learn more about the power of data.

In this session, Prof. Crawford shared some of his experiences using data and economics to make better business decisions. He briefly surveyed the data firms commonly have available and the tools that analysts, data scientists, and economists use to analyze this data. In so doing, he presented a framework that maps the types of problems business commonly confront into the appropriate tool(s) as well as the costs and benefits of the various approaches ‐ often trading off the confidence one can have in the answers versus the feasibility/cost of implementation.

Gregory Crawford is Professor of Economics at Universität Zürich and Chief Economist at Zalando
Gregory Crawford is Professor of Economics at Universität Zürich and Chief Economist at Zalando

Speakers

Professor of Economics at Universität Zürich

Gregory Crawford is an empirical economist specializing in the fields of industrial organization, antitrust and competition policy, and media economics. His research interests include antitrust and regulation, digital platforms, vertical integration and foreclosure, bargaining, public-service broadcasting, advertising, and empirical methods for analyzing these topics. In 2007-2008, he was Chief Economist at the Federal Communication Commission. Greg was co-Director of the Industrial Organization Programme at the Centre for Economic Policy Research from 2014-2022. He is the co-founder and was the first director of the CEPR Research and Policy Network on Competition Policy. He joined Zalando in 2022 as their inaugural Chief Economist to expand the role of economics and economists in their business.

Professor of Development and Emerging Markets, Affiliated Professor at the UBS Center

David Yanagizawa-Drott received his PhD from IIES at Stockholm University in 2010. At that point, he was hired as Assistant Professor at John F. Kennedy School of Government, Harvard University. He was then promoted to Associate Professor in 2014. In 2016, he was hired as a full professor at University of Zürich. His research has shown that propaganda can cause violent conflict, studying the impact of hate media during the Rwanda Genocide. David has also examined the role of political protests in shaping policy outcomes and elections, establishing evidence that they can be highly effective in moving public opinion. In developing countries, a lot of his work focuses on the how to improve health outcomes and economic outcomes for poor households. In this line of work, for example, David implemented a randomized field experiment that showed that a simple Community Health Worker intervention in Uganda, based on a social entrepreneurship model, reduced child mortality by more than twenty percent. David is a member of several research networks, such as Poverty Action Lab (J-PAL), The Bureau for Research and Economic Analysis of Development (BREAD), European Development Research Network (EUDN) and Center for Economic Policy Research (CEPR). His work has been highlighted in various international media outlets, such as the New York Times, Washington Post, The Guardian, The Economist and various national TV news broadcasts in the U.S.

Professor of Economics at Universität Zürich

Gregory Crawford is an empirical economist specializing in the fields of industrial organization, antitrust and competition policy, and media economics. His research interests include antitrust and regulation, digital platforms, vertical integration and foreclosure, bargaining, public-service broadcasting, advertising, and empirical methods for analyzing these topics. In 2007-2008, he was Chief Economist at the Federal Communication Commission. Greg was co-Director of the Industrial Organization Programme at the Centre for Economic Policy Research from 2014-2022. He is the co-founder and was the first director of the CEPR Research and Policy Network on Competition Policy. He joined Zalando in 2022 as their inaugural Chief Economist to expand the role of economics and economists in their business.

Professor of Development and Emerging Markets, Affiliated Professor at the UBS Center

David Yanagizawa-Drott received his PhD from IIES at Stockholm University in 2010. At that point, he was hired as Assistant Professor at John F. Kennedy School of Government, Harvard University. He was then promoted to Associate Professor in 2014. In 2016, he was hired as a full professor at University of Zürich. His research has shown that propaganda can cause violent conflict, studying the impact of hate media during the Rwanda Genocide. David has also examined the role of political protests in shaping policy outcomes and elections, establishing evidence that they can be highly effective in moving public opinion. In developing countries, a lot of his work focuses on the how to improve health outcomes and economic outcomes for poor households. In this line of work, for example, David implemented a randomized field experiment that showed that a simple Community Health Worker intervention in Uganda, based on a social entrepreneurship model, reduced child mortality by more than twenty percent. David is a member of several research networks, such as Poverty Action Lab (J-PAL), The Bureau for Research and Economic Analysis of Development (BREAD), European Development Research Network (EUDN) and Center for Economic Policy Research (CEPR). His work has been highlighted in various international media outlets, such as the New York Times, Washington Post, The Guardian, The Economist and various national TV news broadcasts in the U.S.