Public Event

Dollars and Sense - How We Misthink Money and How to Spend Smarter

January 24, 2018
6:30 PM - 7:45 PM


Dollars and Sense (above) Prof. Dan Ariely (Duke University)

Despite our intentions, why do we so often fail to act in our own best interest? Why does paying for things often feel like it causes physical pain? Why do we overvalue things that we’ve worked to put together? What are the forces that influence our behavior? Dan Ariely, James B. Duke Professor of Psychology & Behavioral Economics at Duke University, is dedicated to answering these questions and others in order to help people live more sensible – if not rational – lives. His interests span a wide range of behaviors, and his sometimes unusual experiments are consistently interesting, amusing, and informative, demonstrating profound ideas that fly in the face of common wisdom.

Dan Ariely is a founding member of the Center for Advanced Hindsight, co-creator of the film documentary (Dis)Honesty: The Truth About Lies, and a three-time New York Times bestselling author. His books include Predictably Irrational, The Upside of Irrationality, The Honest Truth About Dishonesty, Irrationally Yours, and Payoff. In his latest book DOLLARS AND SENSE – How we misthink money and how to spend smarter, Dan provides us with the practical tools we need to understand and improve our financial choices, save and spend smarter, and ultimately live better. In 2013 Bloomberg recognized Dan as one of Top 50 Most influential thinkers.

Detailed Newsletter article:


Hands-on interaction with the audience

Hands-on interaction with the audience


James B. Duke Professor of Psychology & Behavioral Economics at Duke University
Dan Ariely


University of Zurich
Rämistrasse 71, Aula, KOL-G-201, 8006 Zurich